Technology
Website Speed and Conversions: What Actually Matters
A slow page loses people before they see your offer. Here is where speed really comes from.
Visitors decide in seconds whether to stay. On mobile networks, heavy pages often lose people before the first headline appears.
Core Web Vitals in plain language
- Largest Contentful Paint: how quickly the main content appears.
- Interaction to Next Paint: how quickly the page responds to taps.
- Cumulative Layout Shift: whether the page jumps around while loading.
Common speed fixes
Compress and resize images, use modern formats like WebP, lazy-load content below the fold, limit third-party scripts and choose reliable hosting.
Speed supports SEO and ads
Faster pages tend to rank better and can improve the quality of your ad landing pages — so speed work pays off across channels.
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