High-intent keywords
Budgets focused on searches that signal a real need, with negatives to cut waste.
Advertising
Google Ads
Be the first answer when customers search.
Overview
Search, Display, YouTube and Performance Max campaigns built for results.
Google Ads puts you at the top of search results when someone is ready to buy, book or call. We build campaigns around high-intent keywords and measure every enquiry.
Search, Performance Max, Display and YouTube campaigns are structured, tracked with GA4 and Google Tag Manager, and optimised continuously for lower cost per lead.
What we cover
- Search campaigns
- Performance Max
- Display & remarketing
- YouTube ads
- Keyword research
- Landing page advice
- Conversion tracking (GA4 / GTM)
- Call & lead tracking
What's included
What you get with Google Ads.
Conversion tracking
Calls, forms and WhatsApp clicks tracked so we optimise for enquiries, not clicks.
YouTube & Display
Visual campaigns that build recall and bring past visitors back.
Ongoing optimisation
Bids, ad copy and search terms refined every week.
How it works
Our Google Ads process.
Research
Keywords, competitors and cost estimates are researched.
Build
Campaigns, ad groups, ads and extensions are structured cleanly.
Track
GA4, Tag Manager and conversion actions are verified before launch.
Optimise
Search terms, bids and landing pages improve week by week.
Deliverables
What we deliver, and how often.
| Deliverable | Details | Frequency |
|---|---|---|
| Keyword & competitor research | Intent, volume, cost estimates | Once, then ongoing |
| Campaign build | Search, PMax, Display, YouTube | Per campaign |
| Ad copy & assets | Headlines, descriptions, extensions | Per campaign |
| Conversion tracking | GA4, GTM, call tracking | Once |
| Optimisation | Search terms, bids, negatives | Weekly |
| Performance report | Spend, conversions, cost per lead | Monthly |
Tools & platforms
Google AdsGoogle Analytics 4Google Tag ManagerKeyword PlannerLooker StudioYouTube Studio
Ideal for
Real EstateHealthcareProfessional ServicesAutomotiveEducationRetail & E-commerce
Related work
See portfolioGoogle Ads in action.
Google captures people already searching; Meta creates demand. Many businesses use both, and we help you split budgets sensibly.
Search campaigns can bring enquiries within days of launch, then improve as we gather data.
Always. Without it, optimisation is guesswork. We configure GA4, Tag Manager and Google Ads conversions.
Google Ads enquiry
Let's plan your Google Ads project.
Tell us about your business and goals — we'll reply with a clear plan, timeline and quote for Google Ads.